It’s suprising how often I hear this impassioned statement from small business owners who are trying to justify to me (or themselves?), why they’ve fallen behind in discovering how to make great use of free blogging tools and information.
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My reaction is that if no one in your field is blogging, then you’ve just been delivered one of the most compelling reasons to get started right away!
You have the unique opportunity to be the specialist in combining your field and blogging for business purposes. If no one is blogging in your field / niche / vertical, it means is that no one is taking advantage web searches and offering to provide relevant content to those highly interested and motivated consumers (people searching Google and other search engines for expert content on your specialty).
Your competitors, potential employers, investors, vendors, journalists, consumers and employees will learn from you and look to you as a leader in the community – be the one who pulls your community together doing it!
What field/industry are you in where people don’t blog?
If you can find the people in your field who DO blog, you’ll save yourself virtually months of frustration trying to learn from scratch how to do it successfully.
