Overview Class: Links & Resources
March 31, 2011
State of social media:
Social Media Revolution: 2 http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
Seth Godin on Social Media Networking: http://www.youtube.com/watch?v=r0h0LlCu8Ks&NR=1
Discuss:
þ What is applicable/not to them
þ What is surprising, but believable
þ What needs to be taken with a grain of salt
Learning social media takes time (hours, months and years) and has to be learned bit by bit through experience, as you socialize yourself on social networking platforms. Think of it just like learning another language – you have to practice and apply your lessons a little bit every day to improve the most. And no one else can really learn another language for you.
Who’s already operating at an elite level? These great people are my recommendation on who to read, network with & share their content to your growing network of professionals colleagues and clients:
þ Mitch Joel: Six Degrees of Separation http://www.twistimage.com/blog/
þ Gary Vaynerchuk: http://garyvaynerchuk.com/
þ Mike Michalowicz: http://www.toiletpaperentrepreneur.com/video/index.php
þ Dan Schawbel: http://www.personalbrandingblog.com/
Real-Life Social Networking Communities
Your online relationships are only as valuable online as they are in real life. Nurture as many close real-life relationships as you can:
1. Tech Tuesday MeetUp: http://www.meetup.com/TechTuesdays/
2. Third Tuesday: http://www.meetup.com/third-tuesday-toronto/’
3. Mobile Monday Toronto: http://www.mobilemondaytoronto.com/
4. CIBC Presents: Entrepreneurship http://www.marsdd.com/ent101
5. Cause2Market MeetUp: http://www.meetup.com/Toronto-Cause-to-Market-Meetup/photos/669279/9956953/
6. Sprouter (online) and monthly SproutUp MeetUps http://www.meetup.com/SproutUpTO/
7. BizLaunch – Andrew Patricio & Daniel Patricio http://bit.ly/gsPcsO
8. PodCamp http://podcamp.pbworks.com/w/page/17344268/FrontPage
9. WordCamp http://central.wordcamp.org/
10. FreelanceCamp http://freelancecamp.org/
11. Centre for Social Innovation (coworking community) http://socialinnovation.ca/
12. Camaraderie (coworking community) http://camaraderie.ca/
13. Etc.
If you can’t find one that suits your needs – why not start your own? Try MeetUp.com
Digital Networking Resources
Learn how to do it yourself from these news & service provider’s communities:
7. HubSpot: http://www.hubspot.com/webinars/press-release-optimization-monthly/
8. http://mashable.com/ and Pete Cashmore on all platforms
Email System Providers:
9. http://www.aweber.com/videos.htm
10. http://www.getresponse.com/learning-center
11. http://www.constantcontact.com/social-media-for-small-business/index.jsp
Press Release & Publicity Tools
12. H.A.R.O. Help a Reporter Out http://helpareporter.com/ and Peter Shankman on all platforms
13. http://www.pitchengine.com/
Social Media Listening & Engagement Tools:
14. Google Alerts (free)
15. Nutshell Mail
Recommended Advertising Resources:
24. Facebook Cost-Per-Click advertising, especially when used to promote a Facebook Page
There are MANY free and paid measuring, monitoring and publishing tools for social media. Carefully consider the pros and cons to using each – does it really support you in fostering authentic relationships and an active, engaged community?
Remember you are a real, unique person and so is each of your community members. Anyone you’ve ever met or communicated with, or would like to, is already a member of your community. You just need to establish more open free-flowing lines of communication so that it’s easier to build a stronger relationship.
Debbie Horovitch
416-553-2157
Twitter: @Debbie_h2o @dhpToronto
