About
Debbie Horovitch is a media planning & buying specialist in Toronto who works with a variety of client types including advertising agencies, marketing executives and business owners. With 14 years experience as a Toronto ad agency media executive and media sales professional, Debbie has worked diligently to secure the most effective and efficient advertising campaigns (media space buys), for clients with budgets ranging from $3,500 to $35,000,000.
Why does my business need a Media Planner?
The primary objective of your Media Planner is to SAVE YOU MONEY while making sure you are only participating in the marketing, advertising, sponsorship and strategic alliance activities that are right for your unique business today and as you grow.
If you don’t have an advertising agency, or your advertising agency doesn’t include the services of an experienced and connected Media Planner, you and your clients may be paying much more money than you should for advertising that isn’t reaching the right audience. If your media isn’t planned carefully to reach the people most likely to purchase from your business, then much of your time and money is being wasted.
DH Partners Media Planning will work representing your best interests to:
- Clearly define your business target group – a detailed, honest and critical look at who is most likely to purchase your business products/services; now, and in the future.
- Clearly define your business advertising strategy (in collaboration with your ad agency account executive), so that you don’t waste money or time on media and marketing activities that won’t help your business grow.
- Help you select from all marketing activities available, the most effective options for you to communicate with your specific target group:
- Direct Marketing – E-mail, networking, referral systems and sponsorships
- Publicity – Credibility and legitimacy for your business by being featured (for free) in the content of media that your target audience regularly uses
- Social Media Marketing – using blogs and social networking sites like Facebook, LinkedIn, Twitter and many others to market your business for a fraction of the cost of traditional media
- Advertising – Paid advertising that speaks directly to your target audience
- Help you plan the execution of the specific advertising/media activities that will reach your target audience, succeed at meeting your business objectives and that are available within your current resources of time, talent and budget.
- Negotiate discounts on the contracts from media identified as the most effective for your business needs. Occasionally, we can even negotiate discounts with media vendors mid-contract. If you need to cancel an existing contract, we often successfully negotiate to minimize or eliminate altogether financial penalties.
- Help you plan the long-term marketing and advertising strategies that will become your vision for the future of your business.
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A professional Media Planner maintains in-depth knowledge of all advertising options, ongoing relationships with representatives and knowledge of all available objective industry research resources.
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DH Partners Media Planning can negotiate discounts on your media contracts that you cannot, because we represent multiple clients that, when combined, represent a much larger potential spend for the advertising medium.
We are ready to start saving you money today.
Please CONTACT US and feel free to connect with me at Twitter, Facebook or LinkedIn
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“Debbie is a experienced sr. media planner with an eye for detail and making the right choices ensuring success for the media strategy. She is tough but fair working hard to ensure the client gets the best price and service possible. It is a pleasure to recommend Debbie to your media group. Sincerely, Ian Dobson” May 18, 2008
Ian Dobson, Vice-President Business Development, Neo Advertising
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“I know Debbie well and respect her talents as a manager, strategic thinker and person who simply gets things done. I’ve worked with Debbie in several capacities and feel confident she will make an amazing contribution to your team. If you would like to speak with me directly, I can be reached at roger@bizlaunch.ca. Sincerely, Roger Pierce, VP Marketing, BizLaunch” May 13, 2008
Roger Pierce, Owner, Biz Launch
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“Debbie was a pleasure to deal with us while I was at Dose. She was innovative in her ideas and extremely detail oriented. She also seemed very organized. Finally, Debbie is one of the few clients who responds to e-mails/phone calls on a consistent basis and is always a pleasure to deal with.” February 1, 2009
Tobias Berger, National Account Executive, Dose
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“Debbie is one of the more creative thinkers that I have come across, and her visions and ideas are more often than not supported by an ethical platform. Debbie really does want to make the world a better place through pragmatic and inspired work, and she is the type of hard worker to help any project reach completion.” January 25, 2009
Ted Grand, Director, Moksha Yoga
