Medium, Well Done


Essential Facebook for New Business Launches

Thursday, March 31st, 2011

#1 Rule for Facebook – Beginning today, you are using Facebook as a networking and marketing promotions tool.   Read More

Globe & Mail Comment: Power of Facebook’s Like Button 01/25/11

Tuesday, January 25th, 2011

There was an interesting, but misunderstood article today in the Globe and Mail about the Power of Facebook’s Like Button.  I found the comments so much more interesting than the article, which was interesting too!  I was 894 characters over my space allotment on my comment, so I decided to share it here instead…

Here’s the thing: there’s two types of people operating on Facebook – consumers and marketers.

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Social Media for Small Businesses

Sunday, November 7th, 2010

Do You Really Need Facebook & Other Networks, Or Can You Get Away With Less?

Small business owners and new entrepreneurs often tell me how they’re unsure of how much time, money or energy they should really be investing in social media.

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Resources: Competitive SWOT Analysis Template

Sunday, October 24th, 2010

Think your competitors aren’t on Facebook and haven’t figured out how to use it profitably for business?  Find out for sure!    

Download it here: Competitive SWOT Analysis

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Facebook Fan Pages: Interesting things noticed 1

Friday, July 23rd, 2010

I’m finding that interacting with fan pages and commenting on Facebook improves Google reputation – anyone else?

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Don’t Burn Brigdes, Build Bridges!

Monday, July 12th, 2010

WHY YOU NEED TO START USING SOCIAL MEDIA TODAY

Let’s face it – Nothing is equal in business.  People tend to do more business with people they like.  Wanna “break in to” a business?  Let your potential customers get to know you & like you a long time before you’re asking for their business.  The longer a potential customer has known you and the more positive interactions they’ve had over time will result in them being some of the highest-value customers to your business. Read More

Saves You Time: Share on Facebook

Sunday, August 30th, 2009

Readers of my previous blogs will know I’m a huge fan of finding and sharing applications that really save me time.  I found the Share on Facebook bookmarklet early, not long after facebook first introduced applications, and haven’t stopped using it since.  Read More