New Clients

Social Media Consulting for Ad Agencies and SME/LCG

þ Social Media Campaign Consulting & Execution

þ Traditional Media Planning, Contract & Discount Negotiations

þ Internet Marketing Consulting & Coaching

All of our services and packages are designed to work collaboratively with your existing marketing-pro relationships in a complementary manner. If you are an advertising, marketing or communications professional boutique, please consider our Partnership Opportunities.

A FEW OF OUR CLIENTS HAVE INCLUDED:

Raincloud A Novel by Richard Todd

Nissan Best Part of Your Day

Agency59 on Smart Car Dealers and Stewardship Ontario

Doner Canada on Mazda Canada

TRADITIONAL MEDIA PLANNING & BUYING SERVICES:

Expert media planning, buying and discount contract negotiations on TV, Radio, Newspapers, Magazines, Outdoor, Transit, Digital, Online, Mobile, etc. advertising campaigns
Project or Service based contracts
Email debbie at dhpToronto.com or call 416-553-2157 now for your personalized quote

SOCIAL MEDIA CAMPAIGN PACKAGES & CONSULTING SERVICES

Please note DHP Packages are available in limited number each month – prices go up as inventory goes down, so book early to save!

Package 1 – available to 10 clients; price range $200 – $495
Package 2 – available to 7 clients; price range $3500-$4950
Package 3 – available to 10 clients; price range $1500 – $2000
Package 4 – available to only 4 clients; price range $5000 – $8100

Download a copy of our November price list here: DHP November 2010 Packages

December 2010 and January 2011 Packages (first to book enjoys lowest rates), are also available for purchase immediately.

February 2011 Packages will be released for sale soon.

Package #1: Do You Really Need Facebook & Multiple Other Networks, Or Can You Get Away With Less?

Many people are unsure of how much time, money and energy they should really be investing in social media. Since every business is unique and operates in an individual marketplace, the best way to determine the right mix of time, effort and money to investment social media is to start by considering how your competitors are using social media to develop a community and support their businesses.

By starting with a clear, realistic understanding of how each of your primary competitors is using social media poorly or properly right now, you’ll be able to learn from their successes/failures and identify the most important social media influencers (individual consumers) and active communities for your business to join.

Two weeks: A Marketplace Tour & Introduction to your competitors and colleagues’ activities on social media

What You Get:

Review of your competitors social media activities including:
Facebook
# Friends and/or Likes
What are they doing right/wrong – are they authentic and engaging?
Does the owner have an active, authentic personal profile and is it optimized to work as an ongoing press-kit and publicity development tool?
Are they using a Facebook Page; is it active and well-used?
Highlights of community-development activities
Twitter
# Following, # Followers, # Listed, #Tweets
Frequency & Quality of Tweets – are they interesting, engaging?
Are they using a Custom Twitter Background?
Innovations on Twitter; community-development activities
LinkedIn
# Employees listed with personal profiles
Business Profile and # Followers
Foursquare – do they appear to be engaging with their customers in Foursquare?
eNewsletter – do they have one?
Cause/Charity alignment and key events for each competitor
Top-Line recommendations for your social media marketing activities

Cost: Starting at $200

Package #2: Your Social Media Marketing & Sales Strategy Created (or Updated), With New Technologies

Strategy can be an overwhelming concept for many business owners who aren’t career marketing professionals, and since social media isn’t a traditional “advertising” medium, it has to be used strategically to be successful at supporting your business bottom line, without wasting your already-limited business time, money and resources.

Your social media strategy will be based on what type of community you want to build around your business. If you reward your best customers/clients with free, fun and informative info & activities on the social networks where they are entertaining themselves and their communities, you’re actively encouraging and empowering them to easily share you with their friends, family and colleagues online. You never know who in their worldwide network is a mass-media journalist, blogger, potential customer or potential partner to your business.

Four months: Social Media Marketing Strategy Development & Presentation

What you Get:

Month 1:
- All elements of Package #1 – Review your business & competitor’s current use of social media
- All elements of Package #3 – Jump-Start expert setup on all four major social networking platforms
- Virtual coaching meeting to review best practices and answer questions on Facebook
Month 2:
- Monitoring conversations for online community & cultural information and opportunities
- Virtual coaching meeting to review best practices and answer questions on Twitter
Month 3:
- Social media marketing plan & strategy development; presentation
- Virtual coaching meeting to review best practices and answer questions on LinkedIn
Month 4:
- Virtual coaching meeting to review best practices and answer questions on Foursquare

Cost: Starting at $3500

Package #3: Ready To Start Communicating & Networking, Just Need Fast Expert Technical SetUp?

This package is for you if you already know exactly what your competitors are saying and what you want to say (what you want to give, to support & encourage your community to share you with their community), but you don’t technically know how to set up a Facebook Page or Event, Twitter profile, LinkedIn Company Profile, Foursquare promotion, etc.

14-day Jump-Start setup on all major platforms & apply our expert community building techniques to start

FACEBOOK

Page set-up with page picture, thumbnail
3 early updates (sent on your behalf)
1 Event RSVP page set-up
$50 Facebook CPC ad campaign (included) to illustrate the value of Facebook CPC advertising and to demonstrate how to determine the best performing ad offer
Announcement/link on 5 relevant pages
5 Facebook status update themes

TWITTER

Profile with customized background
50 targeted, customized follows/followers
5 early Tweets (sent on your behalf)
10 Tweet themes /categories
Engagement strategy

FOURSQUARE

Retail location mapping & claim
Customer/community engagement strategies & sales promotion opportunities

Business page set-up
Community development strategy

VIRTUAL COACHING

4 x 1-hour monthly coaching meetings to point you in the right direction
2 x anytime 911 calls for SM coaching

Cost: Starting at $1500

Package #4: Want An Expert To Set Up & Develop Your Online & Offline Community For You?

One Year of Shared Social Media Manager / Community Manager Services

Building a community around your business gives you an open line of communication to your most talkative, social customers so you can deepen your relationship with your customers and grow their trust in you so you can use them to develop referrals and word-of-mouth buzz, develop publicity online and in mass-media, find staff, find business partners and strategic alliances, monitor your competitors, etc .

Note: Full-time Community Manager can be hired for approximately $60,000/annual salary

What You Get:

FACEBOOK, TWITTER, LINKEDIN & FOURSQUARE Jump-Start Setup in Package #3
Monthly Reports monitoring conversations about your business, customers, marketplace
Ongoing monitoring of conversations to interact & engage with customers on your behalf or delegate to your appropriate customer service, human resources, legal, communications or other staff
Monthly 1-hour virtual meetings to review:
- Social Media Objectives & Achievements
- Business Marketing Integration – where else should you promote your social media offerings?
- Coaching/brainstorming on expert advertising campaigns and content themes for your community communications plan

Cost: Starting at $5000

Download a copy of our November price list here: DHP November 2010 Packages

Need something totally unique for you? Call 416-553-2157 for a service package tailored around your unique needs.