Businesses
EMERGING ENTERPRISE MARKETING
After 14 years of ad agency media planning (often for multi-million dollar accounts), we are thrilled to be able to offer start-ups and emerging enterprises marketing services that are priced specifically for your budget.
We focus on free social media marketing and social-media-optimized publicity development before asking you to allocate a budget for paid media campaigns.
Special interest in sustainable/green businesses and the LOHAS target group.
- Consulting and Execution Services Offered –
TARGET MARKET DEFINITION & MARKETING PLAN BRAINSTORMING
- Preparing for pitches to angel investors & venture capitalists
- Marketing strategy brainstorming
- Target group definition, demographics & psychographics
- Pricing strategy, Promotions & Special Offers consulting
- Strategic Alliance and Joint Venture opportunity development
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SOCIAL MEDIA MARKETING – Grow a loyal community of customers
- Social Media needs assessment, including benchmarking & competitor analysis
- Website Social-Media-Optimization
- Blog strategy and development, cornerstone content development
- Setting up social media platforms (facebook, Twitter, LinkedIn)
- Optimizing use of bookmarking (StumbleUpon, Delicious, DIGG)
- Hiring a Social Community Manager (external or from within)
- Tracking and optimization of social media efforts
- Referrals to partner Search Engine Optimization specialists
- Referrals to partner Email Marketing/eNewsletter specialists
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NOTE: Many people are unaware that targeted paid advertising campaigns on Facebook can be purchased for as little as $10.00. If you’re not sure which promotional offering or ad message will generate the best response, a purpose-driven Facebook campaign can test your ideas against each other and give you crowdsourced answers in as little as one week.
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PUBLICITY DEVELOPMENT – Gain free credibility for your business
- Review of regular journalist requests for “experts” in your field
- Social media optimized news releases
- Blog tours (publicity on blogs), blogger outreach
- Access to traditional/mass media journalists on social media platforms
- Access to Canada Newswire (mass media publicity) at wholesale rates
- Referrals to partner professional publicity agents specializing in SMB
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PAID ADVERTISING – Communicate your message & support sales
- Planning paid advertising campaigns, negotiating maximum discounts that are normally available only to clients of advertising agencies.
We are ready to start saving you money today.
Please CONTACT US and feel free to connect with me at Twitter, Facebook or LinkedIn.
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“Debbie is a great person to brain storm untested ideas with. I was very enthusiastic about a new marketing project I was about to begin. After discussing it with Debbie I saw that the project was not aligned with my goals. This saved me at least six months. Anyone will benefit from even one discussion with Debbie on the effectiveness of their marketing strategy. I plan to use Debbie’s service in the future. Sharon Landis, President Mati’s Matches Inc. www.matismatches.com” September 5, 2009
Top qualities: Great Results , Good Value , Creative
Sharon Landis hired Debbie as a Business Consultant in 2009
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“Debbie takes a deep interest in her clients’ needs and comes up with creative ways to meet them. She also educates her clients on how to carry out her recommendations, empowering them to work independently.” June 16, 2009
Top qualities: Personable , Expert , Creative
Richard Todd hired Debbie as a Business Consultant in 2008
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“Debbie offers great advice on how to improve marketing for small businesses using very cost effective mediums. She is very tech savvy and has extensive knowledge of how to effectively use various social media methods to market your business. I have recommended others to her and believe she will offer a great value for her clients.” June 15, 2009
Top qualities: Personable , Good Value , Creative
Cleoni Crawford hired Debbie as a Media Consultant in 2009
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“Debbie was extremely upbeat, positive and had the expertise in the marketing field that only comes from years of experience. She provided me with several ideas and how to implement them, in the upcoming weeks to improve my presence online and locally, to get known by my potential clients” January 26, 2009
Top qualities: Personable , Expert , Creative
James Reeder hired Debbie as a Business Consultant in 2009
